The Lean Launch Sequence

Exactly what to do and what it costs.

Do this in order — cross each step out when done. 0 of 6 complete
Get your Florida street address via PhysicalAddress.com — free digital mailbox plus included registered agent; complete the remote notarization (~$10–$20) so they can receive mail for you.
Add a US Mobile eSIM so banks and Stripe can verify a real US phone number.
File your LLC with Florida Sunbiz ($125 + $138.75/yr annual report), using the registered agent name and Florida address from your PhysicalAddress instructions.
Get your free EIN from the IRS online — issued instantly, no cost.
Open a free Mercury (or Brex) account and connect it to Stripe Payment Links.
Launch a 1-page site on Croisa, connect a custom domain, and set up iCloud+ custom email for $0.
The Lean Setup · Home-Based FL Founder

Professional Business for <$500.

The opinionated, no-fluff playbook for starting a home-based Florida LLC on a budget.

$125 – $200
Total Day 1 Setup Cost
1 to 3 Days
Time to Full Legal Operation
Institutional
Credibility
The Three Non-Negotiable Rules
  • 01 Sequence beats spending. Address and phone first, LLC second, presence third.
  • 02 Credibility is consistency. Virtual address + eSIM beat a $5k rebrand.
  • 03 No revenue = No tools. If it doesn't sell or protect you, don't buy it.
1

1. Get a Real Physical Address (Not Your Home)

Keep your home address off public records — and the mailbox is free. Florida lists your LLC's address on its public filing, and banks and Stripe refuse P.O. boxes. PhysicalAddress.com's Virtual Address plan includes the digital mailbox itself at no extra cost — that alone is reason to start there. The plan also includes their registered agent service: after signup they email you the registered agent name and Florida state address to use. Google the name they give you to verify it's active, then follow their emailed instructions to the letter. You'll use that exact registered agent information when you file your LLC with Sunbiz in the next step — no separate $100+/yr registered agent fee. They'll also send a Remote Address Authorization to notarize (about $10–$20) so they can receive mail and packages on your behalf. Complete and return it and you're set: your home stays private, and the USPS-verifiable Florida street address satisfies both the state and your bank.

Registered Agent: Included — use the name & FL address they email you when filing
Cost: Free mailbox · ~$15/mo plan (+ ~$10–$20 notary) · Registered agent included
2

2. Get a Real US Phone Number

Banks and Stripe require a verifiable US mobile number for KYC checks. A VoIP number often fails those checks. Add a US Mobile eSIM to the phone you already own (~$10/mo) to pass verification and receive security codes — no second device needed.

Cost: ~$10 / mo
3

3. Form Your Florida LLC

Working from home is completely legal — no office or Delaware entity needed. File your LLC directly with the Florida Division of Corporations (Sunbiz). It costs $125 to file, is approved within days, and requires a $138.75 annual report every year. Use the registered agent name and Florida address PhysicalAddress gave you — their agent service is included with your plan — exactly as their instructions say, paired with your virtual mailbox as the LLC's address.

Yearly Cost: $125 filing + $138.75/yr annual report
4

4. Get Your Free EIN from the IRS

Your LLC needs an Employer Identification Number to open business banking and file taxes. Apply online with the IRS — your EIN is issued instantly, and it's completely free.

Cost: $0 (free, instant)
5

5. Open Business Banking & Accept Payments

Collect money directly under your LLC. Open a zero-fee Mercury (or Brex) business bank account with your EIN, link it to Stripe, and use Stripe Payment Links to charge clients via card, Apple Pay, or ACH — no checkout coding needed.

Bank: Mercury or Brex ($0 fees)
6

6. Website, Custom Domain & $0 Email

Launch a clean 1-page business presence without agency overhead. Build your site on Croisa.com and connect your own domain. If you have Apple iCloud+ (even the $0.99/mo plan), you get free custom-domain email for up to 5 domains — just paste Apple's DNS records into Croisa's domain manager.

$0 Email: iCloud+ custom email ($0 extra)
The Reality Check

What It Actually Costs

Each component of your setup — the traditional agency way vs. the Lean Pro Stack.

Component
Traditional Agency Way
The Lean Pro Stack
Florida LLC Formation
$3,500.00
$125 + $138.75/yr
Commercial Street Address
$400 / mo
$15 / mo
Dedicated US Phone Line (eSIM)
$60 / mo
$10 / mo
Custom Domain & 1-Page Website
$3,000.00
$12/yr Domain + Croisa
Branded Custom Email
$72 / yr
$0 (iCloud+ Custom Domain)
Estimated Day 1 Total
$7,000+ Day 1
~$160 Day 1 · ~$140/yr